Motion
8 min read
Motion is a sentence, not a garnish
Every animation makes a claim about cause and effect. Here is how I decide which ones are true.

Every animation makes a claim about cause and effect. Here is how I decide which ones are true.
Start with the boring part
Most of what makes work good is invisible: naming things well, deciding what not to build, writing the empty state before the happy path. None of it photographs well, which is exactly why it is worth doing.
I keep a short list taped above my desk. Read it twice. Remove one thing. Ship on a Tuesday. It is not a philosophy, just a set of habits that have saved me more times than any tool.
What I would tell myself a year ago
Ask for the real deadline. Price the thinking, not the pixels. And when something feels finished, wait a day — it usually is not, and the fix is usually smaller than you fear.

Mara Ellison
Product designer, Lisbon
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